Inspired by the duality of Texan and Mexican cuisine, Ometeo blends cultures, languages, and ingredients into a unified brand experience. The name itself is a mashup of Nahuatl words "ōme" (two) and "teōtl" (gods), symbolizing the powerful partnership of Tex and Mex, two halves of a whole.

The brand identity is warm, playful, and rooted in heritage. Verbal and visual cues strike a balance between being easygoing and intentional, nostalgic and imaginative. A handcrafted illustration style, inspired by native flora and fauna, helps build a folkloric world where a longhorn bull and eagle—official animals of Texas and Mexico—serve as mythical mascots.

From its earthy color palette to its cultural references, Ometeo is a thoughtful celebration of hybridity, where everything is all bueno when Tex and Mex work together.