Gather’d Market is a neighborhood grocery concept designed to make everyday dinners feel special. Offering chef-made shortcuts, from sauces and sides to proteins and wine, the brand brings ease, quality, and intention back to the table for busy modern families.

The goal was to create a brand that felt welcoming, intentional, and refined, drawing inspiration from French markets while remaining deeply rooted in community and daily ritual. The brand positioning focused on Gather’d Market as “the dinner store for modern life”—a curated place to gather the best food in the city, and a space that invites people to gather around it.

The brand identity balances warmth and comfort with timeless sophistication. Handmade illustration styles, elegant typography, and subtle patterns work together to find beauty in the everyday, elevating the mundane without losing approachability. My work included brand strategy, visual identity design, and collateral development, ensuring the brand could flex seamlessly across digital touchpoints and physical retail.