Ioana-About.jpg

Hello! I’m a graphic designer / baguette enthusiast / future dog owner. Mid-century illustrations, found typography, art museums, plays, travel, vintage postcards, printed ephemera and other hidden treasures are some of the things that inspire my work.


About Me

My love of graphic design has been years in the making. As a little kid growing up in Bucharest, I used to make books for my friends out of paper scraps and tried to get my hands on any piece of stationery I could find when my mom would bring me to her office. I have wonderful memories of reading my old storybooks and magazines filled with playful typography and illustrations. In the same way that these pieces hold meaning for me, I strive to create work that is meaningful and memorable.

My 8 years of experience working with creative studios big and small have helped me become a versatile designer, building cohesive brands across print and digital media. I approach each project with thoughtfulness, dedication, and an editing eye.

My work has been recognized by many professional organizations and publications such as: Print Regional Design Annual, Communication Arts, Graphis, Art Directors Club of Metropolitan Washington, and AIGA.

Some of the clients I’ve worked with include: U.S. Green Building Council, Paper + Packaging Board, Unicef U.S. Fund, Global Fund for Children, United Way, National Park Service, AIGA, and Washingtonian Mom magazine.


contact info

I'm currently accepting select freelance projects. If you'd like to get in touch, send me an email at balasa.ioana@gmail.com.

For more information about my education and work experience, check out my résumé.