Ioana Balasa

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Leadership in Energy & Environmental Design (LEED) is a set of rating systems for the design, construction, operation and maintenance of green buildings, homes and neighborhoods. This brochure packet was designed to showcase LEED's various credentials and rating systems for sustainable building. The brochures are color-coded and housed together in a die-cut envelope.

Designed at Polygraph

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Published in Print Regional Design Annual 69.5, 2015

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Located between Nationals Park and the Anacostia waterfront in SE Washington, DC, The Salt Line is an oyster-focused seafood restaurant merging the historic fishing cultures of New England and the Mid-Atlantic. The visual identity draws inspiration from vintage oyster cans, baseball scorecards, and sea monsters. Details like dip-died menu boards, paper marbling, and canvas menu covers accentuate the nautical theme.

Designed at General Design Co.
Food photography by Greg Powers

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AIGA 50 Award Winner, 2018
Published in Washingtonian Magazine, 2018

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ArtDesk is a twice-yearly print magazine devoted to the contemporary arts, including painting, sculpture, photography, installation, dance, film, music, and architecture. The magazine’s flexible grid system and typefaces allow for interesting variations across the different issues while maintaining a clean and consistent aesthetic. Issue 02 features fluorescent ink and multiple paper stock variations.

Designed at Polygraph

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ArtDesk is a twice-yearly print magazine devoted to the contemporary arts, including painting, sculpture, photography, installation, dance, film, music, and architecture. The magazine’s flexible grid system and typefaces allow for interesting variations across the different issues while maintaining a clean and consistent aesthetic. Issue 04 features two spot colors and multiple paper stock variations.

Designed at Polygraph

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P+PB envisions a life where paper and packaging products encourage creativity, warmth, learning and connection. The Plus Brochure was designed to share the board’s mission and exciting new identity, celebrate its achievements, and promote future consumer campaigns. As you open the brochure, playful type and metallic ink printing highlight these themes.

Designed at Polygraph

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The goal was to design a modern, fresh identity with a sense of style and grace that nodded back to the Prohibition era. With many atypical cocktails, the challenge was to create an easy menu for the guest to understand. Custom illustrations categorize cocktails by liquor and an illustrated key visualizes the type of glassware and whether it would be shaken or stirred.

Designed at General Design Co.

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Wetherby Asset Management is a wealth services firm based in San Francisco and New York. I designed their new website to fit into the updated brand identity created by Polygraph. The site is designed to feel approachable and distinguished, showcasing their loyalty to their clients and the connection between who they are (Culture) and what they do (Service).

Designed at Polygraph

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The Little Beaver Inn is a cozy mountain lodge in the scenic town of Green Mountain Falls, CO. To accompany their new logo and playful character illustrations, I created a vintage-inspired color palette and concepts for various collateral and merchandise for the Inn.

Designed at Polygraph

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Published in Print Regional Design Annual 69.5, 2015
AIGA 50 Award Winner, 2016
Published in Small Hotel & Guest House Designs, 2018, Pie Books, Japan

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Scoops, cones, sprinkles and bowls! Simple geometry and creamy pastels construct this modular and like, totally rad ’80s-inspired identity. 

Designed at General Design Co.

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SNA came to us to create illustrations and a logo for their healthy school breakfast 2015 campaign. The grid of illustrations can be combined in different ways to create fun compositions that show the connection between school breakfast and academic success. The logo and illustrations are used on school menus, posters, flyers, and other merchandise to promote National School Breakfast Week.

Designed at Threespot

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GFC is a DC-based nonprofit organization whose mission is to transform the lives of the world's most vulnerable children. In the 2013-2014 annual report, the design focuses around the theme “Local Is Lasting.” With expansive and compelling images, the photography is at the forefront of the report, creating an emotional connection with the audience. Short sheets contain the report text and infographics. The report was accompanied by direct mailers for donations.

Designed at Polygraph

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Graphis Competition Winner, 2016

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ArtDesk is a twice-yearly print magazine devoted to the contemporary arts, including painting, sculpture, photography, installation, dance, film, music, and architecture. The magazine’s flexible grid system and typefaces allow for interesting variations across the different issues while maintaining a clean and consistent aesthetic. Issue 05 features metallic bronze ink and multiple paper stock variations.

Designed at Polygraph

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This brochure concept was designed to accompany the new logo and website promoting the Pathway to College and Career Readiness. The program is aimed at parents and young students to involve them in preparing for their future education. The seven steps to college and career readiness serve as a simple and concise way of visually organizing the information.

Designed at Flywheel

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2015 Annual Report designed for Population Action International. PAI champions policies that make it possible for every woman to have quality reproductive health care.

Designed at General Design Co.

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The U.S. Fund supports UNICEF's mission, through fundraising, advocacy and education in the United States. As part of a team of other UX, digital designers, and art directors, I worked within the existing Unicef communications style guide and brand tool-kit to re-design the Unicef U.S. Fund website.

Designed at Threespot

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These posters and pocket guides were designed for a double-edition AIGA Studio Open House event in Durham/Carrboro and Raleigh/Cary, NC. Every year, local studios open their doors and welcome students, colleagues, vendors, and clients for a casual meet and greet event. To make it easier to find and travel to the different participating studios, the promotional posters were accompanied by pocket-sized informational guides.

Designed at Flywheel

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Published in Print Regional Design Annual, 2011
Graphis Competition Winner, 2012

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Washingtonian's Mom is the go-to magazine for trendy and busy DC moms. Working with Polygraph, we collaborated with the creative team at Washingtonian to design the third issue of the magazine under a fast-paced deadline. I also assisted at one of the photoshoots for this issue.

Designed at Polygraph

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A collection of printed materials and decorations I designed and assembled for my wedding. 

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A selection of poster concepts designed for various clients and competitions.

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The U.S. Green Building Council is made up of tens of thousands of member organizations, chapters and student and community volunteers. This brochure was designed to help organize and explain the different programs that fall under the USGBC umbrella and is meant to fit seamlessly within the USGBC brand, maintaining their established color palette and typography. The introductory infographic serves as a visual map and an organizational device taking you through the different sections of the brochure.

Designed at Polygraph

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Designing this stationery set allowed us to be playful and show off our personalities and love of sophisticated color and pattern combinations. We used debossing, die-cutting, metallic ink printing, and stickers to create a fun, tactile design.

Designed at Flywheel

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Published in Print Regional Design Annual, 2011

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These minimal but substantial business cards speak to the casual atmosphere of Threespot, where everyone is on a first-name basis. Each batch was letterpressed with a different color on 220lb. Crane lettra stock, with a blind impression of the logo on the back.

Designed at Threespot

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A selection of logos designed for various clients.

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Cava Grill is a national fast-casual restaurant specializing in traditional Greek and Mediterranean inspired cuisine. Cava was looking for a brand refresh to fit their evolving seasonal menu options while expanding across the country. I worked with the Polygraph team to create an updated paper menu and seasonal menu boards, a new website, wayfinding and storefront signage.

Designed at Polygraph

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Published in Print Regional Design Annual 69.5, 2015
AIGA 50 Award Winner, 2016

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ArtDesk is a twice-yearly print magazine devoted to the contemporary arts, including painting, sculpture, photography, installation, dance, film, music, and architecture. The magazine’s flexible grid system and typefaces allow for interesting variations across the different issues while maintaining a clean and consistent aesthetic. Issue 03 features gloss varnish printing and multiple paper stock variations.

Designed at Polygraph

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Published in Communication Arts Design Annual 56, 2015

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The Municipal Fish Market is the oldest continuously operating open-air fish market in the US. A new mural was commissioned to mark a visual gateway to The Wharf—a lively waterfront filled with new restaurants, businesses, and residences. A typographic approach paired with a vibrant color palette infuse new energy and a sense of renewal into this iconic site.

Designed at General Design Co.
Mural painting by Good Potato

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Promotional posters and postcards for a Jersey Shore-themed week at this Italian-inspired restaurant.

Designed at General Design Co.